Content Optimization
Email content significantly impacts deliverability through spam filtering and recipient engagement.
Content Best Practices
- Subject Lines
- Avoid spam trigger words
- Keep length under 50 characters
- Test different approaches
- Email Body
- Balance text and images
- Use proper HTML structure
- Include plain text version
- Links and Images
- Use reputable domains
- Optimize image sizes
- Include alt text
Content Tips
- Test content with spam filters before sending
- Maintain consistent branding
- Optimize for mobile devices
- Include clear unsubscribe options