Understanding Sender Reputation and Email Deliverability
Your sender reputation is a critical factor that determines whether your emails reach the inbox or get filtered as spam.
Why Sender Reputation Matters
Determines inbox placement vs. spam folder
Affects email delivery rates and open rates
Impacts your overall email marketing success
Influences ISP filtering decisions
Key Factors We Check
PTR Record Configuration
RBL (Real-time Blackhole List) Status
HELO/EHLO Configuration
IP Address Reputation Score
How to Improve Your Sender Reputation
Maintain proper PTR records that match your sending domain
Implement SPF, DKIM, and DMARC authentication
Monitor and maintain clean IP addresses
Follow email best practices and maintain good sending patterns
Regularly check your IP against major RBLs
Analyze IP address reputation and PTR record configuration for optimal email deliverability
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Analyzing IP reputation...
Sender Reputation Score
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PTR Record Analysis
RBL Check Results
HELO Test Results
Recommendations
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